One function, covered properly. 3 weeks, live, and applied to the work you already have on.
The point of the sprint, in one line. Everything on this page is in service of it.
Campaign and content production scales across markets without flattening the brand voice or misfiring on localisation.
Measured against your own week before the sprint started, not against a benchmark from somebody else's organisation.
4 areas over 3 weeks. Each one is taught against work you bring, so you finish the session with the thing you needed done.
No coding, and no general tour of what AI can do. If a topic does not touch the work Marketing teams do every week, it is not in the sprint.
Volume without disclosure or review, producing content that is fluent, generic, and occasionally wrong about your own product.
We see this often enough in Marketing that the sprint is built around avoiding it. You will be shown where the failure starts, what it costs once it is in production, and the checks that catch it before anyone outside your team sees the output.
Knowing when not to use a tool is part of the assessment. It is the part most short courses leave out.
Read this before you enquire. A sprint works best when everyone in the room is at roughly the same level.
Marketing, communications and growth teams
Marketing · 3 weeks
Foundations, or equivalent. Bring a live campaign brief.
No coding is required on any Academy programme.
The same shape whichever function you take. Live, applied, and assessed on the work.
Taught live by people who have done the work in Marketing, not recorded lectures you watch alone. Sessions run in the evening so you can keep working.
You bring a real task in week one and leave with it done differently. Every exercise runs on something you actually have to deliver.
Everyone in the room works in Marketing. The questions are sharper because nobody has to explain their context first, and the answers transfer.
Attendance is not the measure. You are assessed on what you produced, and passing gives you a credential that names the function as well as the skill.
This sprint assumes you already use AI tools on real work. If you do not yet, Foundations is the free course that gets you there: five lessons, about four hours in total. You pick one task from your own job and leave with it measurably faster, plus a one-page proposal you can put in front of your manager.
It costs nothing, and it is the shortest way to find out whether this work suits you before committing to 3 weeks.
Tell us what your week looks like and we will say honestly whether this is the right sprint for you.